[D742.Ebook] Download Building Peace: Sustainable Reconciliation in Divided Societies, by John Paul Lederach

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Building Peace: Sustainable Reconciliation in Divided Societies, by John Paul Lederach

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A major work from a seminal figure in the field of conflict resolution, Building Peace is John Paul Lederach's definitive statement on peacebuilding. Marrying wisdom, insight, and passion, Lederach explains why we need to move beyond "traditional" diplomacy, which often emphasizes top-level leaders and short-term objectives, toward a holistic approach that stresses the multiplicity of peacemakers, long-term perspectives, and the need to create an infrastructure that empowers resources within a society and maximizes contributions from outside.

Sophisticated yet pragmatic, the volume explores the dynamics of contemporary conflict and presents an integrated framework for peacebuilding in which structure, process, resources, training, and evaluation are coordinated in an attempt to transform the conflict and effect reconciliation.

Building Peace is a substantive reworking and expansion of a work developed for the United Nations University in 1994. In addition, this volume includes a chapter by practitioner John Prendergast that applies Lederach's conceptual framework to ongoing conflicts in the Horn of Africa.

• Sales Rank: #285009 in Books
• Brand: Brand: United States Institute of Peace
• Model: 1084463
• Published on: 1998-02
• Original language: English
• Number of items: 1
• Dimensions: 9.00" h x .60" w x 6.00" l, .80 pounds
• Binding: Paperback
• 208 pages

Features

• Used Book in Good Condition

About the Author

John Paul Lederach has spent 15 years providing training and supporting peacebuilding in Colombia, Somalia, The Philippines, Nicaragua, and Northern Ireland. Director of Eastern Mennonite University's Conflict Transformation Program, he has conducted numerous research projects and published extensively.

Most helpful customer reviews

2 of 2 people found the following review helpful.
Conflict transformation: crisis intervention and long-term radical strategy integrated into peacebuilding
By Ivan Boothe
One of Lederach's most useful revelations in assessing the work of third-party nonviolent interventionists -- from humanitarian workers to nonviolent direct-action trainers -- is the idea of an integrated framework for peacebuilding. Instead of always focusing on either crisis intervention or a future-to-come; instead of focusing on either a local issue or only visioning about addressing root causes, Lederach explores the role of transformation -- how to get from crises to radical change.

"We must ... think about the design of social change in time-units of decades, in order to link crisis management and long-term, future-oriented time frames," he writes. "We must understand crisis issues as connected to systemic roots ... [and] recognize the integrative potential of middle-range leaders, who by their locus within the affected population may be able to cultivate relationships and pursue the design of social change at a subsystem level."

This is a vital book for anyone exploring the theory and practice of nonviolent social change, as well as practitioners searching for a framework for their direct action praxis.

34 of 35 people found the following review helpful.
Truly cutting-edge
By J. Rabideau
Lederach's work stands at the forefront of the emergent field of conflict transformation study. A professor at Eastern Mennonnite University, he also has extensive field experience. In "Building Peace", he focuses upon the necessity of constructing relationships across multiple social levels, de-emphasizing the role of political elites, and instead focusing both upon mid-level elites (bureaucrats, intellectuals, "influential" persons) and grassroots-level activism. He also stresses the need to develop long-range objectives, to delink expectations of short-term results from questions of involvement, and the need for implementation of training programmes to create what might be termed a "culture of peace" within the society: trained mediators indigenous to the society. In doing this, the hope is that the "parachute" problem of credibility (the idea that mediators are dropped from the above---IGO/foreign gouvernment, etc---and have no particular attachment to the conflict) may be reduced, and transformation of the conflict may be initiated.
Lederach's work is exceptionally lucid, and he draws upon a smorgasbord of substantive examples. Highly recommended.

1 of 1 people found the following review helpful.
excellenet
By EM
i found this book to be very interesting particularly for people who are interested in how conflicts influence identity. it does not only provide theoretical analysis but also provides a framework for action in order to build peace in communities affected by internal conflict that involves identity issues.

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[Z272.Ebook] Free Ebook The Secret of Scent: Adventures in Perfume and the Science of Smell, by Luca Turin

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"Meet Luca Turin, a renegade scientist and perfume critic with an extraordinary sense of smell." (Newsday). Funny, irreverent and passionate, The Secret of Scent opens the lid on two worlds - the glamorous and highly lucrative realm of the perfume makers, and the equally rivalrous domain of smell science. Smell is our forgotten sense. Long neglected by science in favour of more prestigious areas of research, it's also barely understood in general life. At the core of our sense of smell lies an enigma: why do things smell the way they do? How is smell written into the molecules? This book is the story of the quest to solve this puzzle. Luca Turin has been described in The Economist as 'a man with a powerful nose and a bizarre obsession with perfume.' Starting with a tour of the great perfumes and their gifted makers, he shows how few people have an idea of what perfume is or how it is made, let alone how smell works and what part it plays in other pleasures like food. But not everyone has ignored this powerful sense. A small band of mavericks has been trying to crack the code of smell for seventy years. Building on their work, Turin thinks he has succeeded. And like all good mysteries, the solution was all the while hidden in plain sight - in this case, right under our noses.

• Sales Rank: #5557297 in Books
• Published on: 2007-05-17
• Original language: English
• Number of items: 1
• Dimensions: 7.76" h x .79" w x 4.96" l, .40 pounds
• Binding: Paperback
• 224 pages

From Booklist
Scientists who can poetically convey the worth of their research are rare individuals indeed. Many, in fact, migrate to the professional writer's life, such as Oliver Sacks and Michael Crichton. Turin, already the subject of a previous book (Chandler Burr's The Emperor of Scent, 2003), not only demystifies the "hows" of smell but also chronicles his own discoveries and pays generous homage to others'. Curious beauty noses will sniff out the origins of such famed fragrances as Chanel N5, Opium, and the ever-widening world of musks. [...] The writing, when not tangled up in chemical-compound jargon, sparkles; who could not chuckle at his description of an allergy waiting to happen: "soap powder is, this side of a blowtorch, one of the harshest environments to put fragrance"? Barbara Jacobs
Copyright © American Library Association. All rights reserved

Review
"'The Secret of Scent may be a curiosity, but it is one that will have you smelling the silence of a snowy night.' Observer"

About the Author
Luca Turin was born in 1953 and educated in France, Italy and the UK. He is the author of many scientific publications as well as a much-praised perfume guide. He is the subject of an award-winning BBC Horizon documentary and a biography, The Emperor of Scent.

Most helpful customer reviews

9 of 9 people found the following review helpful.
Fun from so many perspectives
By ASG
This is one strangely, amazingly, delightful book. Turin's writing and his metaphors, his incredibly clever mix of high and pop culture and science are just priceless - I have never encountered anything like it. Although, full disclosure - I am a chemist, and I do wonder how much a reader who has not had some exposure to organic chemistry could appreciate it. But then again, half of his cultural references probably went right over my head so hopefully anyone not too science-phobic would get enough to have a great time with this book.

Now, a bit more wonky:
Turin did a fantastic job of convincing me that "molecular shape" cannot solely determine scent, as is, I think, widely accepted. I think this highlights a phenomenon that I have never heard discussed - scientists tend to accept as true whatever is the best theory available for any given purpose. The good ones are happy to take a better theory if it comes along, but until then, we go with what we've got - and sweep the dirt under the rug. We find it easier to admit we were wrong than that we are clueless.

SPOILER ALERT: if you are a scientist who plans to read this book, maybe stop reading at this point and please return after you read the book....
Unfortunately, Turin's own theory is lots of fun but, ironically, maybe an even better illustration of the problem of ignoring facts that don't fit the theory. If vibrational frequencies played an important role in olfaction, wouldn't extensive isotopic substitution completely change a molecule's smell? But the converse, when isotopic substitution does alter smell somewhat, does not argue that vibrational frequencies play any role, at least of the type he suggests. Isotopic substitution can have lots of subtle effects - including on binding - unrelated to the "spectroscopy" in Turin's theory. So, even after hearing only Turin's side of the story, I am convinced that the mainstream community is right about him being wrong. On the other hand he may also be right about them being wrong - and I'm sure his work is a lot more entertaining than theirs!

Follow-up: I just perused the paper by Turin et al. www.pnas.org/cgi/doi/10.1073/pnas.1012293108 PNAS | March 1, 2011 | vol. 108 | no. 9 | 3797-3802 The claim that "flies trained to discriminate against the normal or deuterated isotopes of a compound, selectively avoid the corresponding isotope of a different odorant" is very impressive! The paper seems like beautiful and important work, and even if the molecular vibration-sensing theory is wrong, they surely seem to be on to something.

2 of 2 people found the following review helpful.
Fun book that describes the history and chemistry of perfumes!
By Reasonable Reviewer
Luca Turin has produced a wonderful volume on the world of perfume and the chemistry behind it.

The pages are packed with personal stories and wonderfully refreshing insights from Luca Turin's decades in the perfume business.

The material is very approachable, and I learned a lot reading the book.

One caveat, while this did not remove any stars for me, some people might be upset by his premise that we smell fragrances based on a complex vibrational analysis using quantum effects in the olfactory sensors.

I'm not convinced, but that did not spoil the book for me.

My favorite part of the book was the description of the various base scent categories and the types of molecules that made up the family of scents.

Brilliant!

1 of 1 people found the following review helpful.
Fun writeup by a perfume fan but watch out for big science & conceptual errors--this is author's passion project, not fact.
By C
The hardcover is different from the paper back--some typographical errors fixed. But for big science buffs looking for sound facts, there seems to be quite a few chemistry errors and invalid scientific concepts contained that haven't yet been corrected.

For the random perfume and scent buff, this could be a curious tease into the science. However, for trained perfumery professionals looking for sound science and information, this is NOT the book for you--as I personally discovered. Turin claims that ‘‘reading
all that matters in structure-odour relations takes a few months’’ is a gross underestimate and could explain the confusion caused by some of the chemistry errors. Its also important to remember that the author is a fan of fragrance but admits early that he has never had any chemistry training when talking about the "science of smelling."

I admire his passion and enjoyed hearing his vibrational theory (as that is more his expertise) but just a warning out to those looking for validated information based on training or experience

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[O485.Ebook] Free PDF Prayer Secrets, by Kenneth E. Hagin

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Prayer Secrets explains that to be certain of answered prayer, believers must follow God's rules governing prayer.

• Sales Rank: #472538 in eBooks
• Published on: 2010-06-14
• Released on: 2010-06-14
• Format: Kindle eBook

Most helpful customer reviews

2 of 2 people found the following review helpful.
Every Christ follower Needs this info
By Jason Moon
Hagin's books continue to free my mind an soul from thing, spirits, and demons that try and bind me, but most of all I'm learning the Most important thing. I'm in chains, heartbroken, suffering,sad,or under addictions only because of my own mind!!! My own free will, and worldly mind is under its own attack, the good Lord taught Hagin these Truths that set him free since 17 and kept the race of endurance thru faith in Jesus Christ. Just as Moses spirit is with us here on earth, so is Hagin's spirit, with Jesus leading the way with his mighty angels helping fight off spiritual demons. WE HAVE BEEN JUST GIVEN FREEDOM FROM JESUS IF YOU ARE READING THIS, AND TAKING NOTES, NOW LETS GATHER BELIEVERS AND GO SAVE SOME SOULS, GLORY TO GOD !!!!

2 of 2 people found the following review helpful.
Prayer Secrets
By KNIGHT CRUSADER
If you are a student of the Bible or just beginning to study scriptures you will love this book. Dr. Hagin is one of the greatest prophets ever put on this earth, and in this book he writes in a straight forward, easy to understand fashion. If I were in an end times scenario this book would be a definite part of my bug-out kit. Excellent read!

1 of 1 people found the following review helpful.
What a book
By ellen
Reading this book was a JOY. What a man of God. Not only was it interesting to read but so much good stuff. Took lots of notes as besides being a good read it is like a Bible Study ( amazingly wonderful study I might add) I have started utilizing the information in this book and it has really made my prayer time more effective and more focused. I would highly recommend the book just for the storyline that it follows but I do not think you could read it and not find useful information that will advance your prayer life

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On the eve of her eighteenth birthday, Danielle Hoad's obsession to avenge her father's abandonment of her and her mother in Vietnam leads to the bizarre death of a United States senator's son in a posh New York City hotel room. Danielle did not intend for the man to die, but she must escape-and maybe she would someday find her father.

Relentlessly pursued by Julian Bono, a retired New York City detective, Danielle catapults down a twisted path of terror and romance from the Bronx slums to Louisiana's Gulf Coast to the college town of Austin, Texas, to Houston's uppercrust society where she is confronted with a decision that will forever alter her life.

• Sales Rank: #6692424 in Books
• Brand: Brand: iUniverse
• Published on: 2010-02-22
• Original language: English
• Number of items: 1
• Dimensions: 9.00" h x .82" w x 6.00" l, 1.00 pounds
• Binding: Paperback
• 360 pages

Features

• Used Book in Good Condition

About the Author
Houston, Texas, attorney Louis E. McCarter's experience as a Texas trial lawyer and officer in Vietnam where he was awarded the Bronze Star brings credence to the story and its courtroom battles.

Most helpful customer reviews

8 of 8 people found the following review helpful.
PURSUIT
By Ted C. Litton
The author's own experiences have helped him produce an enjoyable experience for the reader...I literally couldn't put it down, ending in a 2 AM finish!

2 of 2 people found the following review helpful.
Loved it!
By Rose22
I really enjoyed this book, it was hard to put down. I think the author captured the wicked personality of the investigator as well as the sensitivity, sweetness and revenge of the young girl perfectly. Always amazes me for a male to write the thoughts and feelings that would go through a woman/girl's mind and do it well. Thanks Mr. McCarter for writing a wonderful book!

2 of 2 people found the following review helpful.
Excellent read
By TommyeT
I recently met the author and was given the book. I thought it was great - it really kept my interest and was very suspenseful. I think he should write another!

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Here, in his own words, are the fascinating first thirty years in the life of one of the most provocative and compelling leaders of the twentieth century: Winston Churchill.

As a visionary, statesman, and historian, and the most eloquent spokesman against Nazi Germany, Winston Churchill was one of the greatest figures of the twentieth century. In this autobiography, Churchill recalls his childhood, his schooling, his years as a war correspondent in South Africa during the Boer War, and his first forays into politics as a member of Parliament. My Early Life not only gives readers insights into the shaping of a great leader but, as Churchill himself wrote, “a picture of a vanished age.” To fully understand Winston Churchill and his times, My Early Life is essential reading.

• Sales Rank: #32430 in Books
• Brand: Brand: Scribner
• Published on: 1996-06-06
• Released on: 1996-06-06
• Original language: English
• Number of items: 1
• Dimensions: 8.44" h x 1.00" w x 5.50" l, .79 pounds
• Binding: Paperback
• 400 pages

Features

• Used Book in Good Condition

Amazon.com Review
The voice of a vanished England speaks from the pages of Winston Churchill's evocative memoir of his first 30 years (1874-1904). The young Churchill inhabits a world in which men fight like hell in meaningless colonial wars--India, Egypt, South Africa--soldiering across the imperial map then extending the hand of friendship to their erstwhile enemy as if they were schoolmates at Harrow. Yet Churchill, born into a privileged family, was not an uncritical supporter of the Victorian status quo. He himself loathed Harrow; an especially amusing chapter skewers the school's emphasis on an irrelevant classical education and rote learning. A firm Tory, he considered himself a friend of the working class, and in 1899 campaigned for parliament with a Socialist colleague. Looking back from his vantage point of 1930, Churchill expresses the most attractive values of the English aristocracy--honor, loyalty, fair play--without giving the impression he wants to live in the past. The book's appeal also stems from its magisterial but colloquial prose. Anyone familiar with recordings of Churchill's rousing speeches during Word War II will hear in their minds' ears that growling timbre and unmistakably patrician accent as they read. Though he would have preferred the peace prize, My Early Life offers good evidence that Churchill's 1953 Nobel for literature was aptly awarded. --Wendy Smith

Review
Narrator Frederick Davidson employs a slight Churchillian drawl, making this one of the most completely satisfying programs in years. --Library Journal

From the Back Cover
Here, in his own words, are the fascinating first thirty years in the life of one of the most provocative and compelling leaders of the twentieth century - Winston Churchill. As a visionary, statesman, and historian, and the most eloquent spokesman against the Nazi Germany, Winston Churchill was one of the greatest figures of the twentieth century. In this autobiography, Churchill recalls his childhood, his schooling, his years as a war correspondent in South Africa during the Boer War, and his first forays into politics as a member of Parliament. My Early Life not only gives readers insights into the shaping of a great leader but, as Churchill himself wrote, "a picture of a vanished age".

Most helpful customer reviews

39 of 41 people found the following review helpful.
An amusing and inspiring read
By Andrew Johnston
What surprised me most about this book was the humour. I expected the familiar story of our greatest leader's early life, I expected an insightful account of Britain in the late 19th and early 20th centuries, I expected a stirring tale of a young man who was a practical adventurer just as much as politician and author. I didn't expect to laugh out loud regularly for much of the story.

If you've seen the film "Young Winston", based on this book, you will be familiar with some of the events. Other programmes and books have adequately explained his war leadership and his contribution to many serious political issues. However, the films and documentaries I have seen fail to capture the mischievous spirit communicated through this book.

This a fascinating study of a bygone age, when Britain maintained a great empire, when most politicians took the title Lord, and when politics and army officership were sports for those of independent means. Interestingly despite his aristocratic bloodline Churchill's family was not particularly wealthy and some of the most poignant lessons stem from this.

Sometimes the sentiments in the book appear bloodthirsty or imperialistic, but you have to realise that at least part of the time Churchill is writing satirically, reflecting common values which you suspect he did not always share himself. When he is sincerely expressing his own serious ideals it is usually easy to detect.

These beliefs link both his skilful analysis of historical events, and Churchill's account of his own development. For example he explains the British government's failure to be magnanimous after the early victories of the Boer war as the reason that a relatively fast-moving and honourable conflict descended into "shocking evils" on both sides. The same failing is shown as a prime force in the leftward drift of Churchill's own politics.

Churchill was a great writer, but it's instructive to learn that his facility with English developed largely because he was judged early on to be too dim to cope with Latin and Greek. The classics loss was our gain, the legacy including both Churchill's great deeds and great writing.

The last chapter is slightly disappointing, with Churchill's early parliamentary career an anticlimax, and the story stops rather than ending on a major event. That apart, the pace, interest and humour are consistent throughout.

This book was written in 1930, when Churchill was already 56, but in the "wilderness years" before he regained high office and led Britain through the Second World War. It is interesting to speculate whether the book would have been very different if it were written either much earlier or later.

If you want adventure, read this book. If you want to understand a great man, read this book. If you want to do both and have a good laugh, read this book.

0 of 0 people found the following review helpful.
A fantastic era gone forever.
By Richard P. Hoye
Churchill has always been a most incredible character. This autobiography of the early years of his life is so well written, humorous and insightful that I could not put it down.
Churchill is to most people the cigar chomping leader pictured during the blitz. To see him as a young cavalry officer leading the last charge of the British Empire boggles the mind.
This is a must read.

0 of 0 people found the following review helpful.
Another world
By Doug Gross
This is my first reading of Churchill. What a wonderful writer. His stories of a period long gone today of the army and the Polo teams, his early experiences in politics and his efforts to get to every battle so as to not miss any of the excitement are inspiring.

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The numbers cannot be ignored: eighty million Millennials wielding $200 billion in buying power are entering their peak earning and spending years. Companies that think winning their business is a simple matter of creating a Twitter account and applying outdated notions of "cool" to their advertising are due for a rude awakening.

Marketing to Millennials is both an enlightening look at this generation of consumers and a practical plan for earning their trust and loyalty. Based on original market research, the book reveals the eight attitudes shared by most Millennials, as well as the new rules for engaging them successfully. Millennials:

- Value social networking and aren't shy about sharing opinions

- Refuse to remain passive consumers--they expect to participate in product development and marketing

- Demand authenticity and transparency

- Are highly influential--swaying parents and peers

- Are not all alike--understanding key segments is invaluable

Featuring expert interviews and profiles of brands doing Millennial marketing right, this eye-opening book is the key to persuading the customers who will determine the bottom line for decades to come.

• Sales Rank: #101285 in Books
• Published on: 2013-07-02
• Original language: English
• Number of items: 1
• Dimensions: 9.25" h x 6.00" w x 1.00" l, 1.05 pounds
• Binding: Hardcover
• 224 pages

From the Inside Flap

With more than 80 million in their ranks, the Millennials (aka Generation Y)—born between 1977 and 1995—are the largest generation in American history, outnumbering Generation X by far, and even the Baby Boomers by 1 million. Their direct buying power is estimated at $200 billion, and their indirect buying influence at least double that—and now their oldest members are entering their peak earning and spending years. It’s time for anyone seeking to make inroads into this huge market to move beyond setting up a Twitter profile and start understanding how they think.

Millennials demand authenticity and transparency. They aren’t shy about sharing their opinions. They’re quick to spot a faker and believe in “cause marketing.” They are highly influential, have an expansive network of contacts, and they expect to actively participate in the creation and development of new products.

Based on groundbreaking proprietary research and one-on-one interviews with top brand executives and Millennials, Marketing to Millennials identifies specific behaviors and attitudes common to this revolutionary group of consumers. It will show you how to:

• Build a listening and participation strategy that will help you connect with your brand advocates

• Engage these early adopters of new technologies and social tools

• Incorporate a sense of adventure and fun into your brand experience

• Help make them look good among their peers

• Retain their loyalty by giving them no reason to cheat on you.

From start-ups to Goliaths, this book takes a serious and fascinating look at the companies and brands that are getting it right when it comes to engaging the Millennial consumer. Featuring examples and case studies of organizations including Ford, Sephora, Android, Victoria’s Secret, PepsiCo/Frito Lay, Facebook, DoSomething.org, TOMS Shoes, and more, the book reveals “The New Rules” of marketing to Gen Y.

You’ll discover the differences between younger and older Millennials, those between Millennial men and women, and six distinct segments of this important demographic, from the cautious, charitable, and information-hungry Hipennials to the more conservative Anti-Millennials . . . and everything in between.

Let’s face it: No brand can afford to ignore Millennials. But it’s hard—if not impossible—to market successfully to a generation you don’t understand. Marketing to Millennials takes an unprecedented look at this broad new army of consumers and gives you the strategies you need to win their hearts and minds.

JEFF FROMM is Executive Vice President at Barkley, the largest 100 percent employee-owned ad agency in the United States, which partnered with The Boston Consulting Group and Service Management Group to commission a deep study of American Millennials as consumers. He has 25 years’ experience working with major brands, including Hallmark, Sears Auto Group, and Payless Shoe­Source, and is founder of Share.Like.Buy, a trends conference. He lives in Kansas City, Missouri.

Twitter @JeffFromm

email: jfromm@barkleyus.com

website: millennialmarketing.com

CHRISTIE GARTON is a lawyer and en­tre­preneur (and Millennial) whose U Chic Media company and best­selling college guidebook series for women have received national attention. She lives in Kansas City, Missouri.

website: UChic.com

From the Back Cover

ADVANCE PRAISE:

 

“An outstanding guide to better understand and communicate with the fastest-growing customer segment in the market—the Millennials. Excellent in-depth analysis of the data and extensive interviews with this customer group provide one of the best marketing tools available for reaching Millennials.”— Ken C. Hicks, Chairman and CEO of Foot Locker, Inc.

 “Why study Millennials? Because they’ll drive the trends that dominate the next 20 years of marketing. Marketing to Millennials is the quickest way to get inside the minds of this participatory, diverse, and misunderstood generation.”— Josh Bernoff, SVP, Idea Development, Forrester Research, and coauthor of Empowered: Unleash Your Employees, Energize Your Customers, Transform Your Business

 “Grounded in research and chock-full of actionable insights, this book is a must-read for anyone who wants to know what really works in engaging and winning the loyalty of Millennial consumers.”— Maxine Clark, Founder and Chief Executive Bear, Build-A-Bear Workshop

 “Marketing to Millennials is a long-awaited investigation of Millennials as consumers, breaking this generational monolith into addressable segments that provide both a map and compass to marketers looking to target the largest generation in American history.”        -- Dan Coates, President of Ypulse

 “It’s so refreshing to read a book about Millennials that treats them as whole, distinct people and actually recognizes that they have diverse points of view and outlooks on the world. This book is not just for ‘marketers who want to reach young people,’ but in fact for anyone who works in an office with Millennials, strives to reach a new audience, or simply wants to understand the new world of engagement that we live in today.”      — Aria Finger, COO of Do Something

 “If you think this is just another research book—think again. Marketing to Millennials offers a direct line into the lives of this generation and explains what drives their behavior. With one-on-one interviews with both Millennials and the brands that are succeeding with them, this book delivers invaluable insight for any brand marketer interested in this generation.”— Amy McAnarney, President, Retail Client Services at H&R Block

About the Author

JEFF FROMM is Executive Vice President at Barkley, with over 25 years’ experience working with major brands including Hallmark, Sears, and PayLess.

CHRISTIE GARTON is a lawyer, entrepreneur, (and Millennial) whose U Chic Media company (www.UChic.com) and best-selling college guidebook for women have received national attention.

Most helpful customer reviews

13 of 16 people found the following review helpful.
Want to "get" millennials? Read this book
By Lindsey Kirchoff
[[VIDEOID:mo1GOLKD932G9NG]]I'm a millennial marketing blogger/speaker at [...] (who happens to be a millennial!) and I loved this book. Everything from the wide perspective of millennials, use of statistics/case studies and testimonials, and even the book's structure made this an extremely valuable read on the millennial consumer. Watch the video for my full review.

3 of 3 people found the following review helpful.
A spot on guide to understanding the next wave of customers, consumers and employees.
By chris dickey
In working for a firm that creates ideas for global brands, there are two constant conversations about target audiences that emerge daily: Millennials and Moms. Well three if you include Millennial Moms. If that's not enough reason to read this book, the challenge of relevantly connecting with this audience continues on a daily basis in working with, and teaching Millennials in ways that will seek to embrace their perspective, engage their passions and even challenge their notions, yet doing so to enrich their jobs, education and life experiences (else they will move on, or check out.)

Millennials are posed to remake the world in ways that fit who they are, and how they want to be. If you haven't yet read the book be sure to pack it on your next flight, vacation or visit to the coffee shop.

2 of 2 people found the following review helpful.
A Terrific Resource for Millennial Marketers
By Michael Gass
If if the millennials are not your current market, it will not be long before they will be.

Jeff Fromm and Christie Garton are true Millennial Marketing experts.

Christie Garton, a Millennial herself, is the founder and publisher of UniversityChic.com, an online magazine for college women. She is also the author of best-selling college guide, "U Chic: The College Girl's Guide to Everything".

Jeff Fromm is EVP at Barkley, the largest 100% employee-owned advertising agency in the U.S. He has more than 25 years of brand marketing experience. He is the founder of Share.Like.Buy, a Millennial Insights & Marketing Conference and the lead editor of [...] Jeff also spearheaded the Millennials research partnership with Barkley, The Boston Consulting Group and Service Management Group. The information in this book is drawn largely from that study. He co-authored, "American Millennials: Deciphering the Enigma Generation," based on this joint study.

I liked the fact that their conclusions are based on original research rather than opinions. Through expert interviews, statistics, case studies and testimontials, this book provides an enlightening look at this generation that has more wealth than any generation in history. It also provides a practical marketing guide for brands to earn their trust and loyalty.

Led by their research, Jeff and Christine break down those in the Millennial age group into six segments. The six segments include: Hip-ennial, Millennial Mom, Anti-Millennial, Gadget Guru, Clean and Green Millennial and Old School Millennial. It is important to understand these different segments to know how to develop effective marketing approaches.

This book is more than theory and statistical research. You will find it full of insights, ideas and practical advice. It is also well written. Clear, concise, conversational language that makes it reader friendly. Plus, there are a number of thoughtful additions such as the Key Takeaways at the end of each of the seven chapters.

I highly recommend this book.

See all 64 customer reviews...

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• Sales Rank: #9516572 in Books
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Key Features

• Customize, configure, and extend the vanilla features of CRM to deliver bespoke CRM solutions fit for any organization
• Flex and bend Microsoft CRM to meet the varied requirements of different business rules
• Implement business logic using processes, plugins, and client-side scripts with MS CRM 2016

Book Description

Microsoft Dynamics CRM provides users and organizations with powerful capabilities. With unique features, it bridges the common business challenges and technology pitfalls that hinder user adoption and organizational acceptance of a CRM solution.

This book starts with the basics of the platform's provisioning, and you will learn all the new ways to get things done with CRM. Then we quickly jump into the no-code configuration and explain schema, fields, and forms. Once this is done, you will explore the server-side and client-side custom code extensions. We then move on to explain design patterns and techniques that can enhance your code quality.

Next you will see how to enhance Dynamics CRM by including it in a DevOps cycle to perform quality checks and package and deploy your extensions to the various SDLC environments. You will learn to write enterprise-scale quality code. Next we will use modern libraries and patterns within Dynamics CRM (Angular, 3 tiers, and so on) You will then be introduced to a mature DevOps cycle for your enterprise Dynamics CRM application. The book ends by explaining the upcoming Dynamics 365 extensions.

What you will learn

• Customize, configure, and extend Microsoft CRM
• Build an Adxstudio portal that provides a compelling web channel for customers
• Create processes to deliver automated business rules
• Develop client-side extensions to add features to the CRM user interface
• Set up a security model to securely manage data with CRM
• Manage CRM data internally
• Develop and deploy plugins to implement a wide range of custom behaviors
• Use third-party applications to reduce development time
• Integrate with PowerBI and Azure

• Sales Rank: #1916956 in Books
• Published on: 2017-07-06
• Released on: 2017-07-06
• Binding: Paperback
• 408 pages

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[C854.Ebook] Free PDF Derivatives : The Theory and Practice of Financial Engineering (Wiley Frontiers in Finance Series), by Paul Wilmott

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Derivatives by Paul Wilmott provides the most comprehensive and accessible analysis of the art of science in financial modeling available. Wilmott explains and challenges many of the tried and tested models while at the same time offering the reader many new and previously unpublished ideas and techniques. Paul Wilmott has produced a compelling and essential new work in this field.

The basics of the established theories-such as stochastic calculus, Black-Scholes, binomial trees and interest-rate models-are covered in clear and precise detail, but Derivatives goes much further. Complex models-such as path dependency, non-probabilistic models, static hedging and quasi-Monte Carlo methods-are introduced and explained to a highly sophisticated level. But theory in itself is not enough, an understanding of the role the techniques play in the daily world of finance is also examined through the use of spreadsheets, examples and the inclusion of Visual Basic programs.

The book is divided into six parts:

Part One: acts as an introduction and explanation of the fundamentals of derivatives theory and practice, dealing with the equity, commodity and currency worlds.

Part Two: takes the mathematics of Part One to a more complex level, introducing the concept of path dependency.

Part Three: concerns extensions of the Black-Scholes world, both classic and modern.

Part Four: deals with models for fixed-income products.

Part Five: describes models for risk management and measurement.

Part Six: delivers the numerical methods required for implementing the models described in the rest of the book.

Derivatives also includes a CD containing a wide variety of implementation material related to the book in the form of spreadsheets and executable programs together with resource material such as demonstration software and relevant contributed articles.

At all times the style remains readable and compelling making Derivatives the essential book on every finance shelf.

• Sales Rank: #2040324 in Books
• Brand: Brand: Wiley
• Published on: 1998-12-08
• Original language: English
• Number of items: 1
• Dimensions: 10.24" h x 1.39" w x 7.66" l,
• Binding: Hardcover
• 768 pages

Features

• Used Book in Good Condition

Review
"The longest and most inclusive book ever written about derivatives - a necessary reference for serious derivatives students." - Mark Rubinstein, Paul Stephens Professor of Applied Investment Analysis, University of California at Berkeley.

"Likely to become the bible of financial engineering." - Philippe Jorion, Professor of Finance, Graduate School of Management, University of California-Irvine

"Paul Wilmott is the Carl Sagan of quantitative finance... a brilliant academic and researcher. His latest book is a mammoth undertaking... a book worth writing and a book worth reading... I have no hesitation commending it to a wide spectrum of readers." - Rudi Bogni, Chief Executive, Private Banking, and Member of the Group Executive Board, UBS

"Derivatives is a monumental achievement. Paul Wilmott uses his deep knowledge of key mathematical concepts and his practical Wall Street experience to produce an authoritative book on financial mathematics. This is a stimulating book with many motivating examples and exercises based on real-world data and problems." - Richard Skora, President, Skora & Company Incorporated

"Just what I would have expected from an immensely talented individual. An authoritative, friendly guide to the complex world of derivative analysis." - Edmond Levy, Specialized Derivatives Group, HSBC Midland

"Paul Wilmott's book provides a refreshing look at option pricing. His views are always interesting, often original, sometimes provocative." - Riccardo Rebonato, Director and Head of Research at Barclays Capital

"As good as Paul Wilmott is as a teacher of accurate pricing methods for finance, he is obviously not a very good student as he has completely under-priced his book! A book of this breadth and depth which is not merely a regurgitation of work published by others but contains truly original research is cheap at double the price." - Keesup Choe, Head of Arbitrage, Nomura International

"Wilmott... knows what it takes to be both comprehensive and pedagogical. Even though he is a mathematician by training he has this rare skill to correctly twist the maths until they confess the underlying economics. Read this book and you'll be converted!" - Eric Briys, International Fixed Income Research, Lehman Brothers

"I have read with great pleasure this new book by Paul Wilmott who, once again, has produced a 'classic' in the field!... The style is pedagogical and yet very lively and easygoing. As only great teachers can, Wilmott makes even the most abstruse mathematics seem easy and intuitive. I will gladly recommend this book to graduate students and professionals in the field." - Marco Avellaneda, Professor of Mathematics and Director, Division of Quantitative Finance, Courant Institute of Mathematical Science, New York University.

From the Publisher
Paul Wilmott offers an in-depth discussion of derivatives, systematically and logically explaining their applications. This book leads the reader through the whole process and provides not just theory but actual answers applicable to today's marketplace.

Most helpful customer reviews

18 of 20 people found the following review helpful.
Wide but lopsided coverage
By A Customer
Paul Wilmott's book has an impressive but lopsided coverage. Paul is clearly an expert in numerical solutions of Partial Differential Equations (with a leaning towards non-linear ones, I would guess) and this topic does find useful applications in derivatives valuation. His expositions of techniques and concepts in this area is lucid and helpful. Unfortunately the 'martingale revolution' seems to have by-passed him altogher. Not only he avoids probabilistic techniques and jargon in his treatment (this could be an intelligent choice), but he gives far too scant treatment to very important related concepts - such as the change of numeraire - which have very powerful practical applications and are coneptually very far reaching. Similalry, the treatment of interest rate models is far too centered on the 'traditional' approaches, to the detriment of a serious analysis of such approaches as the BGM (in this context, I found his dismissive commnents about his colleagues in poor taste). The book would have been very good in the early 90s. Finance has moved on too much, though, for such as weeping title as 'Derivatives' to be warranted today.

14 of 17 people found the following review helpful.
A good first book on the PDE approach to derivative pricing.
By A Customer
Wilmott's Derivatives is an accessible introduction to the partial differential equation (PDE) approach to mathematical finance.
The basis of mathematical finance is the observation by Black and Scholes that when pricing a derivative contract, for example a stock option, the randomness of the value of the underlying stock can be used to balance the randomness in value of the option in such a manner as to eliminate all randomness. A trader can thus by continually rebalancing his positions guarantee the price of an option. This price is the solution to the famous Black-Scholes equation. Thus the pricing of derivatives becomes a suprisingly rigourous branch of mathematics.
The Black-Scholes equation itself is not a particularly difficult equation -- indeed a few simple changes of variables transform it into the one-dimensional heat equation and a closed-form solution for the price of an option can be written down. The proof that it holds and the implications of the proof are however not so trivial and the book does well at explaining these.
Mathematical finance does not end with the Black-Scholes equation for two reasons. The first is that more and more complicated derivatives products are continually being innovated which require new mathematics to be invented. The second is that the equation is based on certain assumptions which while providing a reasonable first approximation are not perfect; the research of new more accurate models is therefore active and ongoing.
The author starts with the definitions of the basic financial instruments and gradually builds up to the Black-Scholes equation. He does so in a clear and detailed manner. He then goes on to discuss various generalizations to exotic options and more complicated models of stock price movements.
The principal defect of the book is that mathematical finance is not a branch of PDE theory or applied mathematics but rather a branch of probability theory. The probabilistic aspects of the subject are skimped on with only a brief coverage of binomial trees, and the concept of an equivalent martingale measure which is the fundamental concept of mathematical finance not discussed. Interest-rate options and many exotic stock options are more easily priced both practically and conceptually from a probabilitistic point of view and the PDE approach to them can become contrived.
To summarize, this book is worth buying but the reader should treat its contents with a pinch of salt and concentrate on the first two hundred pages. It should be read in parallel with another book, such as Baxter and Rennie, which concentrates on the probabilistic approach to the subject.

8 of 9 people found the following review helpful.
The Mother of All Derivatives Books
By A Customer
I spent a fortune out of my meager salaries, buying derivatives and financial engineering books for the past 5 years. This book could replace all of them and more. I wish I had known about this book before.
I recommend this book to anyone who is a serious student of derivatives.

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