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"Meet Luca Turin, a renegade scientist and perfume critic with an extraordinary sense of smell." (Newsday). Funny, irreverent and passionate, The Secret of Scent opens the lid on two worlds - the glamorous and highly lucrative realm of the perfume makers, and the equally rivalrous domain of smell science. Smell is our forgotten sense. Long neglected by science in favour of more prestigious areas of research, it's also barely understood in general life. At the core of our sense of smell lies an enigma: why do things smell the way they do? How is smell written into the molecules? This book is the story of the quest to solve this puzzle. Luca Turin has been described in The Economist as 'a man with a powerful nose and a bizarre obsession with perfume.' Starting with a tour of the great perfumes and their gifted makers, he shows how few people have an idea of what perfume is or how it is made, let alone how smell works and what part it plays in other pleasures like food. But not everyone has ignored this powerful sense. A small band of mavericks has been trying to crack the code of smell for seventy years. Building on their work, Turin thinks he has succeeded. And like all good mysteries, the solution was all the while hidden in plain sight - in this case, right under our noses.
- Sales Rank: #5557297 in Books
- Published on: 2007-05-17
- Original language: English
- Number of items: 1
- Dimensions: 7.76" h x .79" w x 4.96" l, .40 pounds
- Binding: Paperback
- 224 pages
From Booklist
Scientists who can poetically convey the worth of their research are rare individuals indeed. Many, in fact, migrate to the professional writer's life, such as Oliver Sacks and Michael Crichton. Turin, already the subject of a previous book (Chandler Burr's The Emperor of Scent, 2003), not only demystifies the "hows" of smell but also chronicles his own discoveries and pays generous homage to others'. Curious beauty noses will sniff out the origins of such famed fragrances as Chanel N5, Opium, and the ever-widening world of musks. [...] The writing, when not tangled up in chemical-compound jargon, sparkles; who could not chuckle at his description of an allergy waiting to happen: "soap powder is, this side of a blowtorch, one of the harshest environments to put fragrance"? Barbara Jacobs
Copyright © American Library Association. All rights reserved
Review
"'The Secret of Scent may be a curiosity, but it is one that will have you smelling the silence of a snowy night.' Observer"
About the Author
Luca Turin was born in 1953 and educated in France, Italy and the UK. He is the author of many scientific publications as well as a much-praised perfume guide. He is the subject of an award-winning BBC Horizon documentary and a biography, The Emperor of Scent.
Most helpful customer reviews
9 of 9 people found the following review helpful.
Fun from so many perspectives
By ASG
This is one strangely, amazingly, delightful book. Turin's writing and his metaphors, his incredibly clever mix of high and pop culture and science are just priceless - I have never encountered anything like it. Although, full disclosure - I am a chemist, and I do wonder how much a reader who has not had some exposure to organic chemistry could appreciate it. But then again, half of his cultural references probably went right over my head so hopefully anyone not too science-phobic would get enough to have a great time with this book.
Now, a bit more wonky:
Turin did a fantastic job of convincing me that "molecular shape" cannot solely determine scent, as is, I think, widely accepted. I think this highlights a phenomenon that I have never heard discussed - scientists tend to accept as true whatever is the best theory available for any given purpose. The good ones are happy to take a better theory if it comes along, but until then, we go with what we've got - and sweep the dirt under the rug. We find it easier to admit we were wrong than that we are clueless.
SPOILER ALERT: if you are a scientist who plans to read this book, maybe stop reading at this point and please return after you read the book....
Unfortunately, Turin's own theory is lots of fun but, ironically, maybe an even better illustration of the problem of ignoring facts that don't fit the theory. If vibrational frequencies played an important role in olfaction, wouldn't extensive isotopic substitution completely change a molecule's smell? But the converse, when isotopic substitution does alter smell somewhat, does not argue that vibrational frequencies play any role, at least of the type he suggests. Isotopic substitution can have lots of subtle effects - including on binding - unrelated to the "spectroscopy" in Turin's theory. So, even after hearing only Turin's side of the story, I am convinced that the mainstream community is right about him being wrong. On the other hand he may also be right about them being wrong - and I'm sure his work is a lot more entertaining than theirs!
Follow-up: I just perused the paper by Turin et al. www.pnas.org/cgi/doi/10.1073/pnas.1012293108 PNAS | March 1, 2011 | vol. 108 | no. 9 | 3797-3802 The claim that "flies trained to discriminate against the normal or deuterated isotopes of a compound, selectively avoid the corresponding isotope of a different odorant" is very impressive! The paper seems like beautiful and important work, and even if the molecular vibration-sensing theory is wrong, they surely seem to be on to something.
2 of 2 people found the following review helpful.
Fun book that describes the history and chemistry of perfumes!
By Reasonable Reviewer
Luca Turin has produced a wonderful volume on the world of perfume and the chemistry behind it.
The pages are packed with personal stories and wonderfully refreshing insights from Luca Turin's decades in the perfume business.
The material is very approachable, and I learned a lot reading the book.
One caveat, while this did not remove any stars for me, some people might be upset by his premise that we smell fragrances based on a complex vibrational analysis using quantum effects in the olfactory sensors.
I'm not convinced, but that did not spoil the book for me.
My favorite part of the book was the description of the various base scent categories and the types of molecules that made up the family of scents.
Brilliant!
1 of 1 people found the following review helpful.
Fun writeup by a perfume fan but watch out for big science & conceptual errors--this is author's passion project, not fact.
By C
The hardcover is different from the paper back--some typographical errors fixed. But for big science buffs looking for sound facts, there seems to be quite a few chemistry errors and invalid scientific concepts contained that haven't yet been corrected.
For the random perfume and scent buff, this could be a curious tease into the science. However, for trained perfumery professionals looking for sound science and information, this is NOT the book for you--as I personally discovered. Turin claims that ‘‘reading
all that matters in structure-odour relations takes a few months’’ is a gross underestimate and could explain the confusion caused by some of the chemistry errors. Its also important to remember that the author is a fan of fragrance but admits early that he has never had any chemistry training when talking about the "science of smelling."
I admire his passion and enjoyed hearing his vibrational theory (as that is more his expertise) but just a warning out to those looking for validated information based on training or experience
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