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Social Media Marketing, by Tracy L. Tuten, Michael R. Solomon
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Tuten/Solomon is the first social media marketing textbook that focuses on showing readers how social media fits into the marketer’s toolbox.
- Sales Rank: #231190 in Books
- Published on: 2012-01-27
- Format: AC-3
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x .60" w x 7.30" l, .90 pounds
- Binding: Paperback
- 272 pages
Most helpful customer reviews
5 of 6 people found the following review helpful.
Great information and outline of social media marketing
By Eric Joyce
I purchased this textbook for a social media course in the online Undergraduate Certificate in Social Media program at Central Michigan University. The authors do a fantastic job of introducing the readers to both the uses of social media, but how they relate to common marketing strategies and tactics. There is a plethora of definitions throughout the text and several anecdotes of how business have successfully, or unsuccessfully, used social media to achieve business goals.
However, I did find the tone of authors aired on the side of condescension. This is clearly written for a Gen-Y audience of undergraduate college students which, at times, feels a little insulting to new and experienced social media professionals regardless of age.
Overall, this is a very concise and informative introduction to the world of social media marketing. Too bad any text written about social media is obsolete by the time it is even published.
1 of 1 people found the following review helpful.
THE BEST
By Miss AA Whyte
I used the book for my assignments. It was very easy to use and to understand. Tracy did a good job as she manage to simplify the content.
1 of 1 people found the following review helpful.
Five Stars
By Kitten
Rented this book for my Social Media Marketing class. It is very informative but still interesting.
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